The Princess played a more important role in the game's sequel Earthworm Jim 2. After being reinflated, she decides to fall in love with Jim after being impressed by his attempts to woo her (but mostly for his hefty bank account). However, she is kidnapped by Psy-Crow, who desires to marry the Princess and use her royal status to become Ruler of the Universe. In the final stage of the game, Jim and Psy-Crow race each other to the altar to wed the Princess, with Psy-Crow ultimately losing.
Within the animated series Princess What's-Her-Name was born the twin sister of Queen Slug-for-a-Butt. But unlike her "beautiful" sister, the Princess was born "hideously" malformed, having pink skin, large eyes and long red hair (Insektican standards of beauty being different from humans'). Because of this, she was kept locked away for many years by the royal family and never given a name, being referred to only as "the ugly one" or "What's-Her-Name". She eventually escaped the castle and became the leader of the rebellion against the Insectikan monarchy and her tyrant sister. This Princess was a far less vacuous character, having more in common with Xena and similarly amazonic figures.
Throughout the cartoon series her relationship with Jim was more or less a professional one. Jim appeared to be harbouring the delusion that they were boyfriend and girlfriend, although the Princess appeared to be oblivious to his advances. A running gag throughout most of the cartoon series was that whenever any character asked what Jim meant by "relationship", Jim would give a hearty, if condescending laugh. She was also rather dismissive of Earth in general, noting in one episode that it contained no intelligent life. However, during the second season the Princess did appear to soften to Jim; she was apparently not above being wooed in one episode by Evil Jim, who is a more pragmatic version of his "good" counterpart.
Her voice was provided by Kath Soucie.